Ana Castillo-López
Puesto docente: Profesora ayudante doctora. Departamento de Comercialización e Investigación de Mercados . Facultad de Ciencias Económicas y Empresariales.Universidad de Granada
E-mail: anacastillo@ugr.es
Dirección: Campus Universitario de Cartuja C.P. 18071 (Granada) Granada
Teléfono: (+34) 952 698 752
(+34) 958 240 916
Información académica:
Doctora en Ciencias Económicas y Empresariales – Universidad de Granada
Máster en Economía – Universidad de Granada
Grado en Administración y Dirección de Empresas – Universidad de Granada
Intereses de investigación: Redes sociales, marketing, responsabilidad social corporativa.
Páginas web: Directorio UGR | Google Scholar | Researchgate
Publicaciones
Castillo, A., Benitez, J., Llorens, J., & Luo, X. R. (2021). Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems, 145, 113516.
Benitez, J., Ruiz, L., Castillo, A., & Llorens, J. (2020). How corporate social responsibility activities influence employer reputation: The role of social media capability. Decision Support Systems, 129, 113223.
Benitez, J., Henseler, J., Castillo, A., & Schuberth, F. (2020). How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research. Information & Management, 57(2), 103168.
Gutierrez-Gutierrez, L., Castillo, A., & Montiel, I. (2020). Companies vs Coronavirus: A Call for Rapid Responsible Innovation.
Gutiérrez Gutiérrez, L., Montiel, I., & Castillo, A. (2020). Rapid Responsible Innovation in Times of Corona: Three Months Later.
Montiel, I., Gutiérrez Gutiérrez, L., & Castillo, A. (2020). Virtual Special Issue on Responsible Innovation in Times of Crisis.
Benitez, J., Castillo, A., Llorens, J., & Braojos, J. (2018). IT-enabled knowledge ambidexterity and innovation performance in small US firms: The moderator role of social media capability. Information & Management, 55(1), 131-143.
Benitez, J., Castillo, A., & Schuberth, F. (2017). A theory on the role of information technology in value creation from open innovation. In 8th Annual Conference of the European Decision Sciences Institute.
Benitez-Amado, J., Henseler, J., & Castillo, A. (2017). Development and update of guidelines to perform and report partial least squares path modeling in Information Systems research.
Benitez, J., Ruiz, L., Llorens, J., & Castillo, A. (2017). Corporate social responsibility, employer reputation, and social media capability: an empirical investigation.
Benitez, J., Ruiz, L., Llorens-Montes, F. J., & Castillo, A. (2017). Do Social Responsibility and Social Media Dance together in Building Employer Reputation? Yes. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 10875). Briarcliff Manor, NY 10510: Academy of Management.
Castillo, A., Benitez, J., Llorens-Montes, F. J., & Braojos, J. (2017). Introducing Analytics Talent in the Equation on Business Value of Social Media Capability: An Empirical Investigation.
Benitez, J., Castillo, A., Llorens, J., & Braojos, J. (2018). IT-enabled knowledge ambidexterity and innovation performance in small US firms: The moderator role of social media capability. Information & Management, 55(1), 131-143.